Published by Jewish Herald Voice on 2/5/2026 WASHINGTON, D.C. – The Louis D. Brandeis Center for Human Rights Under Law welcomes news that Guinness World Records Limited will again accept submissions from Israel, starting with GWR reversing its decision to deny Matnat Chaim recognition for its kidney donation record. Since November 2023, one month after the atrocities committed by Hamas in Israel on Oct. 7, GWR rejected submissions from Israel for more than two years. When the Brandeis Center was made aware of this violation of U.S. law in December 2025, the organization filed with the Federal Trade Commission to protect American consumers and support enforcement. The Brandeis Center filing detailed how GWR violated the FTC Act by secretly blocking Israeli record applications while continuing to market itself as representing “world” records, therefore deceiving American consumers. The Brandeis Center appreciates the parallel work of others around the world, notably including U.K. Lawyers for Israel, to together apply pressure that prompted GWR to comply with legal requirements and resume accepting Israeli submissions. “By engaging in such practices over the past two years, GWR misled American consumers and violated their trust,” said Kenneth L. Marcus, chairman and CEO of the Brandeis Center and former U.S. assistant secretary of Education who ran OCR during two administrations. “This corrected course is good news, which we hope will lead to an accurate representation of what GWR advertises going forward. But this kind of unfair bias, which treats Israel differently than all other countries in the world, is unacceptable. We will continue to hold institutions accountable when they act in ways that are biased against the Jewish people and the Jewish state.” The Louis D. Brandeis Center for Human Rights Under Law is an independent, unaffiliated, nonprofit corporation established to advance the civil and human rights of the Jewish people and promote justice for all. The Brandeis Center is not affiliated with any institutions that share the name and honor the memory of the late U.S. Supreme Court justice.