Washington, D.C. (January 27, 2026) – The Louis D. Brandeis Center for Human Rights Under Law welcomes news that Guinness World Records Limited (GWR) will once again accept submissions from Israel, starting with GWR reversing its decision to deny Matnat Chaim recognition for its kidney donation record. Since November 2023, one month after the atrocities committed by Hamas in Israel on October 7, 2023, GWR rejected submissions from Israel for more than two years. When the Brandeis Center was made aware of this violation of U.S. law in December 2025, the organization filed with the Federal Trade Commission to protect American consumers and support enforcement. The Brandeis Center filing detailed how GWR violated the FTC Act by secretly blocking Israeli record applications while continuing to market itself as representing “world” records, therefore deceiving American consumers. The Brandeis Center appreciates the parallel work of others around the world, notably including UK Lawyers for Israel (UKLFI), to together apply the pressure that prompted GWR to comply with legal requirements and resume accepting Israeli submissions. “By engaging in such practices over the past two years, GWR misled American consumers and violated their trust,” said Kenneth L. Marcus, chairman and CEO of the Brandeis Center and the former U.S. Assistant Secretary of Education who ran OCR during two administrations. “This corrected course is good news which we hope will lead to an accurate representation of what GWR advertises going forward. But this kind of unfair bias, which treats Israel differently than all other countries in the world, is unacceptable. We will continue to hold institutions accountable when they act in ways that are biased against the Jewish people and the Jewish state.” The Brandeis Center will continue to advocate for equal treatment and accountability wherever Jewish individuals or institutions are unjustly excluded.