Published by The Algemeiner on 12/18/2025 Guinness World Records is guilty of false advertising for refusing to log the accomplishments of Israelis in its publications, the Louis D. Brandeis Center for Human Rights Under Law has complained to the US Federal Trade Commission in a letter demanding that the agency use its authority to stop the allegedly mendacious practice. GWR annually publishes a Guinness World Records book, commemorating a range of human achievements, from feats of scientific discovery to musical endeavors which yielded massive record sales. However, as previously reported by The Algemeiner, GWR suspended its processing of applications reporting new records achieved in Israel and the Palestinian territories in November 2023, shortly after the war in Gaza started following Hamas’s Oct. 7 massacre across southern Israel. “We are aware of just how sensitive this is at the moment,” GWR, published by the Jim Pattison Group, said in a statement issued earlier this month after the policy excluded an Israel charity’s being recognized for holding the single largest gathering of kidney donors in one place. “We truly do believe in record breaking for everyone, everywhere but unfortunately in the current climate we are not generally processing record applications from the Palestinian Territories or Israel, or where either is given as the attempt location, with the exception of those done in cooperation with a UN humanitarian aid relief agency.” GWR’s explanation does not change the fact that it is excluding the world’s lone Jewish state from the world community over a war it did not start, the Brandeis Center said in Tuesday’s letter, arguing that, as such, Guinness World Records cannot literally claim to represent all of the world. “They don’t have a right to deceive their readership and customer base by claiming that it is publishing ‘world records,’” Brandeis Center chairman and founder Kenneth Marcus said in a statement. “We have seen again and again that Israelis are capable of besting the competition and achieving international success. Any so-called ‘world record’ excluding such talented challengers must at a minimum carry an asterisk to disclose that it is not truly a record for the entire world.” At the least, Marcus charged, GWR should issue refunds to customers, adding, “To the extent that GWR has been deceptively selling mislabeled products to the public, it should provide their money back.” Notably, GWR accepts hundreds of applications annually from China, a country whose government has reportedly imprisoned more than a million Uyghurs, a predominantly Muslim ethnic minority, in concentration camps. According to leaked documents from inside China, detainees in these camps have been subjected to rape, torture, forced labor, brainwashing, and forced sterilization. The US Holocaust Memorial Museum and the State Department under both the Trump and Biden administrations have assessed China is committing genocide against the Uyghurs. Israel, by contrast, counts some 2 million Arab Muslims as full citizens in what is the only liberal democracy in the Middle East. GWR has also been accused of sending mixed signals about its organization’s purported political neutrality. Its website states that it is “determined to protect the integrity of our records by remaining politically neutral.” However, following Russia’s invasion of Ukraine in 2022, GWR “ceased” operations in Russia and Belarus, describing the decision as a “meaningful expression of our support and solidarity.” It continued, “This means all current business, as well as all open conversations around future business relating to publishing, record consultancy and television productions. We are also exploring how we can prevent advertising across our digital platforms from these regions. We join calls for an end to fighting in Ukraine, and in any country or region where violence and fear preside over diplomacy or peace.” At the same time, GWR welcomes many other countries in which “violence and fear preside over diplomacy or peace,” the Brandeis Center’s letter noted. “GWR published the 2014 world record for longest talk show broadcast by a Damascus studio aligned with Bashar al-Assad,” the Brandeis Center said, quoting its letter to the FTC. “That record came not long after the Syrian dictator’s sarin gas attack on the nearby Ghouta suburb of Damascus. More recently, GWR featured an Iranian jump rope record achieved in February 2023 while the Islamic Republic was actively rounding up tens of thousands of participants in the Women, Life, Freedom protests.” Days after GWR’s policy of excluding Israel received headlines this month, the nonprofit organization StandWithUs sent a letter to members of the Florida State Board of Administration calling on the state of Florida to investigate GWR over its ban on applications from Israel and to ensure that public funds do not support companies engaged in such a “discriminatory policy” against the Jewish state. StandWithUs Saidoff Law, which carries out legal action for the pro-Israel group, requested that the board investigate GWR and its affiliate Guinness World Records North America regarding the “boycott policy” to see if they should be included on Florida’s official list of “Scrutinized Companies or Other Entities that Boycott Israel” in accordance with Florida law. Guinness World Records North America is registered in Florida as a foreign profit corporation.